Privacy Policy
Last Updated: 2026
Rural Radio UK ("we," "us," "our," or "Company") operates ruralradiouk.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, particularly our cricket betting sites reviews and affiliate content.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and any other information you voluntarily submit through contact forms or account registration.
- Technical Data: IP address, browser type, operating system, referring URL, and pages visited.
- Cookies: Persistent and session-based cookies that identify your device and track your activity on our site.
- Usage Data: Information about how you interact with our content, including clicks, time spent on pages, and navigation patterns.
- Affiliate Tracking Data: Identifiers and parameters used to track referrals to third-party gambling operators.
How We Use Information
We use the information we collect for the following purposes:
- To improve and personalise your experience on our website.
- To conduct website analytics and monitor site performance.
- To track affiliate referrals and commissions from partner gambling operators.
- To send you requested information, updates, or promotional content (with your consent).
- To respond to your inquiries and customer service requests.
- To comply with legal obligations and prevent fraud or misuse.
Cookie Policy
Our website uses cookies to enhance functionality and track user behaviour. The types of cookies we use include:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Used to understand how visitors interact with our site (e.g., Google Analytics).
- Affiliate/Tracking Cookies: Used to track referrals to third-party gambling operators and attribute conversions.
- Marketing Cookies: Used for retargeting and advertising purposes.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our website contains affiliate links to third-party gambling operators and casinos. We are not responsible for the privacy practices, terms, or content of external websites. When you click on links to gambling sites, sportsbooks, or other third parties, their respective privacy policies and terms of service apply. We recommend reviewing their policies before providing personal information. Rural Radio UK does not control or endorse the practices of these external operators.
Your Rights
Under UK and European data protection law, including the UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your data in certain circumstances.
- Right to Restrict Processing: You may request we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, machine-readable format.
- Right to Object: You may object to our processing of your data for direct marketing or profiling.
To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking data and cookies are typically retained for up to 90 days, though this may vary depending on affiliate partner requirements. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us at:
Email: [email protected]
We will respond to all requests within 30 days in accordance with applicable data protection regulations.
Note: This website is intended for users aged 18 and over only. Gambling should be approached responsibly. Please visit Gamble Aware for information and support.